Now in beta - 14-day free trial

Your pipeline,
on autopilot

Novar finds your ideal prospects, researches them, writes emails they actually read, follows up with AI voice calls, and books meetings. You just close.

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1,240
Discover
847
Research
612
Scored
384
Emailed
89
Replied
34
Booked
How it works

Five steps to a full pipeline

01

AI finds your prospects

Describe what you're looking for or point it at an existing client. Novar surfaces 10-20 real companies that match your ICP - ones you wouldn't find manually.

02

AI researches every prospect

Enter a company name. In 30 seconds, the AI analyses their brand, content strategy, competitors, and social presence - then scores them against your ideal customer profile.

03

AI writes personalised sequences

Not templates. Each prospect gets a 4-email sequence built around what the AI found on their brand - content gaps, competitors, the angle most likely to land. Different for every prospect.

04

AI calls your warm leads

When a prospect opens an email, the AI calls them. It has the research brief ready - company overview, content gaps, the hook that fits their brand. It leads with that, not a list of talking points.

05

Meetings land on your calendar

Calendly integration books calls automatically. Before every meeting, you get an AI brief with talking points, pricing suggestions, and how to handle their likely objections. You just show up and close.

Features

Everything between research and revenue

ICP scoring engine

Score every prospect against 5 custom dimensions. Auto-tier into primary, secondary, or tertiary.

AI research briefs

Company overview, content audit, creative concepts, competitor analysis - in 30 seconds.

Email sequences

4-email campaigns with brand-specific creative ideas. Not mail merge - written outreach that reads like it came from a person.

AI voice calls

Natural conversation tailored to the research brief. Books meetings live on the call.

Meeting briefs

Pre-meeting intelligence with talking points, pricing tiers, and objection responses.

Pipeline analytics

30-day trends, funnel visualisation, conversion rates. Everything in one dashboard.

Instantly.ai

Push campaigns for automated sending with warmup, deliverability, and smart scheduling.

Calendly

Automatic meeting booking via email or voice. Syncs directly to your pipeline.

Multi-tenant

Invite your team. Role-based access. Usage limits per plan. Built for agencies.

Pricing

Start free. Scale when ready.

Starter

Get started with AI-powered outreach

£49/mo
25 prospects/month
50 emails/day
AI research briefs
1 user
Start free trial
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Pro

Full pipeline automation with voice

£149/mo
100 prospects/month
100 emails/day
30 voice minutes
AI meeting briefs
3 users
Instantly.ai integration
Start free trial

Scale

For agencies running multiple campaigns

£449/mo
500 prospects/month
250 emails/day
120 voice minutes
5 users
All integrations
Custom ICP configs
Start free trial

Need enterprise? Get in touch for custom pricing.

Ready to fill your pipeline?

Try it on a real prospect. 14 days free, no card needed.

Start your free trial