We built it. We use it.
We'll build it for you.
Novar is the AI outbound platform we built for Podium VS and run across our own ventures. It isn't a tool we hand you and walk away from. It's a proven platform we shape around how you actually sell.
Ten steps to a full pipeline
Novar finds your prospects
Enter your website URL and Novar reads your business, builds your ICP, and suggests your first prospects in under a minute. Or pick from 9 industry templates to start with a pre-built ICP for your target market. Then describe what you're looking for and Novar finds companies that match.
Or upload your own list
Already have prospects from Apollo, Sales Nav, or LinkedIn? Drop in a CSV. Novar maps the columns automatically, flags duplicates, cleans job titles, verifies emails, and scores every row against your ICP. Your messy spreadsheet becomes a scored pipeline in minutes.
Novar researches every prospect
Enter a company name or let autopilot find them. In 30 seconds, Novar searches the web for real-time data - their social stats, website traffic, content strategy, competitors, and key decision-maker. It scores them against your ICP and auto-creates the contact.
Novar Signal watches for buying signals
Novar Signal monitors your target accounts for funding rounds, hiring sprees, and company news. When a signal fires, it triggers personalised outreach at exactly the right moment - before your competitors notice.
Novar writes personalised sequences
Each prospect gets a multi-step email sequence (up to 10 emails) built around their specific business - what they do, where they're falling short, and why you're relevant. Plus a shareable pitch deck and LinkedIn connection request. Different for every prospect. Already have a warmed email? Connect it and start sending on day one. No waiting period.
Novar Voice calls your warm leads
When a prospect opens your email twice or clicks a link, Novar Voice calls them automatically with a natural voice. It knows their business, their pain points, and exactly what to pitch. If they're interested, it sends them a booking link right after the call.
Novar handles every reply
When prospects reply, Novar reads the message, classifies it - interested, objection, question, not interested - and drafts a contextual response using the research brief. You approve it and send. 30-second response times, not 4-hour ones.
Meetings land in your calendar
Connect Calendly or your own booking system and meetings get booked automatically. Before every meeting, you get a brief with talking points, pricing suggestions, and how to handle their specific objections. After the deal closes, Novar IQ analyses what worked - which subject lines, angles, and timing got replies - and feeds those patterns back into every future campaign. Your outreach gets sharper on its own.
Everything runs on autopilot
Turn on autopilot and Novar discovers, researches, scores, emails, calls, and books - every day, automatically. Set your approval threshold and daily limits. Check in once a day or once a week. Your pipeline fills itself.
Novar follows up after every deal
After a meeting or closed deal, Novar sends automated follow-ups to check how onboarding went, whether they're getting value, and if they need help. It keeps relationships warm, catches churn signals early, and opens the door for upsells and referrals. Your pipeline doesn't stop at the signature.
Why bespoke beats off-the-shelf
It fits how you sell
Your ICP, your sequences, your stack. Not a workflow you bend yourself into.
The learning loop is yours
Novar IQ compounds on your replies and your ICP, so the advantage accrues to you, not a vendor's shared model.
Built on proven foundations
We don't start from a blank page. We adapt a platform that already runs in production.
No roadmap queue
Features get built for you, when you need them. No VC-backed tool can say that.
Your outbound stops looking like everyone else's
When competitors share a tool, they share a template. Bespoke makes you different by design.
Novar IQ: the engine that learns
Every reply teaches the system what works for your ICP, by seniority and industry, and feeds it back into what we send next. In a bespoke build, that intelligence is yours. It compounds on your data, not a shared pool.
Built for ourselves first
Novar started as the outbound engine for Podium VS. We built it to run our own ventures, shipped it to 100% of our own needs, and only then opened it to a handful of clients. Claude is a great engine. But an engine isn't a car. Novar is the car: the platform, the learning loop, and the team that builds it around you.
Everything between research and revenue
AI prospect discovery
Describe what you're looking for. Novar finds companies that match, with decision-maker contacts already attached. Or upload a CSV from Apollo, Sales Nav, or LinkedIn and let Novar clean, score, and research the list for you.
Deep AI research
30-second company analysis with live web search. Social stats, website traffic, content gaps, competitor activity, and the key person to contact.
ICP scoring engine
Score every prospect against your custom criteria. Auto-tier by fit so you focus on the best opportunities first.
Contact auto-discovery
The AI finds the decision-maker during research - name, title, email. Then automatically searches for and saves their LinkedIn profile. No manual contact entry.
Personalised email sequences
Multi-step sequences (up to 10 emails) built around each prospect's specific business and challenges, plus a concept deck link. Not templates.
Concept decks
Every prospect gets a shareable one-pager with your creative concepts. Link it in emails instead of describing ideas in text.
Novar Voice
Calls warm leads automatically when they engage. Knows their business, pitches your value proposition, books meetings.
AI reply handler
Classifies every reply - interested, objection, question - and drafts a contextual response in 30 seconds. You approve before it sends.
Meeting briefs
Before every call, get talking points, pricing suggestions, and how to handle their specific objections.
Meeting transcription
An AI notetaker joins every call, transcribes it, and generates a summary with key points, pain points, next steps, and follow-up actions.
Novar IQ
Every closed deal and every A/B test teaches Novar what works. Subject lines, openers, timing, angles. It all feeds back into future outreach automatically. The longer you run it, the sharper it gets.
A/B testing
Test different subject lines and openers for each email step. Novar splits prospects 50/50, tracks which variant gets more replies, declares a winner, and feeds the pattern into future campaigns.
LinkedIn outreach
Send connection requests and follow-up messages directly from Novar. The AI drafts both - you send with one click. No copy-pasting into LinkedIn.
Campaign engine
Multi-step campaigns with built-in sending, automatic email warmup, and deliverability tracking.
Autopilot mode
Discovers, researches, scores, emails, calls, and books - every day, automatically. Set thresholds and limits, then check in weekly.
ROI dashboard
Cost per meeting, cost per deal, pipeline value, AI spend tracking. See exactly what your outreach costs and returns.
Multi-tenant SaaS
Separate organisations, role-based access, usage limits per plan. Built for teams and agencies managing multiple clients.
Novar Signal
Monitor buying signals - funding rounds, hiring sprees, company news - and trigger outreach at exactly the right moment.
Lead list hygiene
Drop in a CSV from anywhere. Novar deduplicates, cleans job titles, verifies emails, scores against your ICP, and surfaces decision-makers.
Configurable sequences
Build email sequences from 1 to 10 steps. Extend a running sequence with new steps if a prospect has not replied yet.
HubSpot
Approved prospects, contacts, companies, and deals sync to your HubSpot CRM automatically. Booked meetings log too.
How we work
Teardown
We map your outbound, your ICP, and where the leaks are.
Build
We shape Novar around your motion and your stack.
Run it with you
Live campaigns, Novar IQ learning, and a team that keeps building.
Engagements are bespoke and built to scope. We work with a small number of teams who treat outbound as a core channel, not a side experiment.
Book a teardown→Ready to build your edge?
We'll map your outbound, show you where the leaks are, and what a Novar Custom build looks like for you.
Book a teardown→