Your pipeline,
on autopilot
Your team shows up to close. Novar handles everything before the conversation - research, outreach, calls, and meeting booking. You have full control or set it to autopilot. Your choice.
No credit card required · Email warmup included · Cancel anytime
Ten steps to a full pipeline
Novar finds your prospects
Enter your website URL and Novar reads your business, builds your ICP, and suggests your first prospects in under a minute. Or pick from 9 industry templates to start with a pre-built ICP for your target market. Then describe what you're looking for and Novar finds companies that match.
Or upload your own list
Already have prospects from Apollo, Sales Nav, or LinkedIn? Drop in a CSV. Novar maps the columns automatically, flags duplicates, cleans job titles, verifies emails, and scores every row against your ICP. Your messy spreadsheet becomes a scored pipeline in minutes.
Novar researches every prospect
Enter a company name or let autopilot find them. In 30 seconds, Novar searches the web for real-time data - their social stats, website traffic, content strategy, competitors, and key decision-maker. It scores them against your ICP and auto-creates the contact.
Novar Signal watches for buying signals
Novar Signal monitors your target accounts for funding rounds, hiring sprees, and company news. When a signal fires, it triggers personalised outreach at exactly the right moment - before your competitors notice.
Novar writes personalised sequences
Each prospect gets a multi-step email sequence (up to 10 emails) built around their specific business - what they do, where they're falling short, and why you're relevant. Plus a shareable pitch deck and LinkedIn connection request. Different for every prospect. Already have a warmed email? Connect it and start sending on day one. No waiting period.
Novar Voice calls your warm leads
When a prospect opens your email twice or clicks a link, Novar Voice calls them automatically with a natural voice. It knows their business, their pain points, and exactly what to pitch. If they're interested, it sends them a booking link right after the call.
Novar handles every reply
When prospects reply, Novar reads the message, classifies it - interested, objection, question, not interested - and drafts a contextual response using the research brief. You approve it and send. 30-second response times, not 4-hour ones.
Meetings land in your calendar
Connect Calendly or your own booking system and meetings get booked automatically. Before every meeting, you get a brief with talking points, pricing suggestions, and how to handle their specific objections. After the deal closes, Novar IQ analyses what worked - which subject lines, angles, and timing got replies - and feeds those patterns back into every future campaign. Your outreach gets sharper on its own.
Everything runs on autopilot
Turn on autopilot and Novar discovers, researches, scores, emails, calls, and books - every day, automatically. Set your approval threshold and daily limits. Check in once a day or once a week. Your pipeline fills itself.
Novar follows up after every deal
After a meeting or closed deal, Novar sends automated follow-ups to check how onboarding went, whether they're getting value, and if they need help. It keeps relationships warm, catches churn signals early, and opens the door for upsells and referrals. Your pipeline doesn't stop at the signature.
What changes when your pipeline runs itself
Get your evenings back
You started a business to do the work, not spend half your day researching prospects and writing cold emails. Novar handles the legwork. You focus on the conversations that close.
Personal at scale, without a team
Every prospect gets outreach built around their actual business, not a mail-merged template with their first name dropped in. Novar researches each one individually and writes accordingly. Thousands of personalised touches. Zero extra overhead.
Your outreach gets sharper on its own
Novar tracks which subject lines, angles, and timing get replies. Then it feeds those patterns into the next campaign automatically. The longer you run it, the better it performs.
One tool, not seven
Research, email sequences, warmup, voice calls, reply handling, meeting booking. Most founders cobble this together across half a dozen subscriptions. Novar replaces the stack.
A different kind of company
Most outreach tools are backed by venture capital or institutional investors. That is not a criticism - it is just a fact that shapes how they operate. They need to grow at a specific rate to meet investor expectations, which means sales targets, advertising spend, and pricing structures that have to recover those costs somewhere along the line.
Novar is bootstrapped. We have no investors to satisfy and no growth targets imposed on us from outside. What we do have is a straightforward goal: build a product that covers 100% of what you need, respond to support requests and feature requests faster than you'd expect, and keep costs down so the pricing stays honest.
We don't grow through advertising campaigns. We grow because customers recommend us. That means every product decision is made with one question in mind: does this make the product better for the people using it?
If that sounds like the kind of company you want to work with, the trial is free and there is no card required.
Everything between research and revenue
AI prospect discovery
Describe what you're looking for. Novar finds companies that match, with decision-maker contacts already attached. Or upload a CSV from Apollo, Sales Nav, or LinkedIn and let Novar clean, score, and research the list for you.
Deep AI research
30-second company analysis with live web search. Social stats, website traffic, content gaps, competitor activity, and the key person to contact.
ICP scoring engine
Score every prospect against your custom criteria. Auto-tier by fit so you focus on the best opportunities first.
Contact auto-discovery
The AI finds the decision-maker during research - name, title, email. Then automatically searches for and saves their LinkedIn profile. No manual contact entry.
Personalised email sequences
Multi-step sequences (up to 10 emails) built around each prospect's specific business and challenges, plus a concept deck link. Not templates.
Concept decks
Every prospect gets a shareable one-pager with your creative concepts. Link it in emails instead of describing ideas in text.
Novar Voice
Calls warm leads automatically when they engage. Knows their business, pitches your value proposition, books meetings.
AI reply handler
Classifies every reply - interested, objection, question - and drafts a contextual response in 30 seconds. You approve before it sends.
Meeting briefs
Before every call, get talking points, pricing suggestions, and how to handle their specific objections.
Meeting transcription
An AI notetaker joins every call, transcribes it, and generates a summary with key points, pain points, next steps, and follow-up actions.
Novar IQ
Every closed deal and every A/B test teaches Novar what works. Subject lines, openers, timing, angles. It all feeds back into future outreach automatically. The longer you run it, the sharper it gets.
A/B testing
Test different subject lines and openers for each email step. Novar splits prospects 50/50, tracks which variant gets more replies, declares a winner, and feeds the pattern into future campaigns.
LinkedIn outreach
Send connection requests and follow-up messages directly from Novar. The AI drafts both - you send with one click. No copy-pasting into LinkedIn.
Campaign engine
Multi-step campaigns with built-in sending, automatic email warmup, and deliverability tracking.
Autopilot mode
Discovers, researches, scores, emails, calls, and books - every day, automatically. Set thresholds and limits, then check in weekly.
ROI dashboard
Cost per meeting, cost per deal, pipeline value, AI spend tracking. See exactly what your outreach costs and returns.
Multi-tenant SaaS
Separate organisations, role-based access, usage limits per plan. Built for teams and agencies managing multiple clients.
Novar Signal
Monitor buying signals - funding rounds, hiring sprees, company news - and trigger outreach at exactly the right moment.
Lead list hygiene
Drop in a CSV from anywhere. Novar deduplicates, cleans job titles, verifies emails, scores against your ICP, and surfaces decision-makers.
Configurable sequences
Build email sequences from 1 to 10 steps. Extend a running sequence with new steps if a prospect has not replied yet.
HubSpot
Approved prospects, contacts, companies, and deals sync to your HubSpot CRM automatically. Booked meetings log too.
Start free. Book meetings in days.
Starter
AI-powered outreach for your first prospects
Warmup included - no extra tools or accounts needed
Start your free 14-day trialPro
Fill your pipeline on autopilot
Warmup included - no extra tools or accounts needed
Start your free 14-day trialScale
Pipeline volume with buying signals
Warmup included - no extra tools or accounts needed
Start your free 14-day trialNeed enterprise? Get in touch for custom pricing.
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