Novar vs Lemlist
Lemlist automates your sequences. Novar runs the entire pipeline - research, outreach, calls, and booked meetings - so your team focuses on closing.
A multichannel outreach platform with a large lead database. You build and manage the sequences. Strong for sales teams with a dedicated SDR.
A full pipeline agent that handles everything before the conversation. Research, outreach, calls, and meeting booking - so you show up to sell, not to prospect.
Feature comparison
Novar Pro vs Lemlist Multichannel Expert (yearly pricing as displayed to UK visitors, April 2026).
| Feature | Novar Pro £149/mo | Lemlist £87/user/mo |
|---|---|---|
| Built-in lead database | Via Apollo enrichment | 600M+ database |
| AI prospect research per company | AI variables only | |
| ICP scoring engine | ||
| AI learning loop | Novar IQ | |
| Personalised email per company | Written from scratch | Templates + variables |
| AI voice calls | Add-on cost | |
| LinkedIn outreach | ||
| WhatsApp outreach | Coming soon | Add-on +£20/user/mo |
| Email warmup included | lemwarm included | |
| Intent signals | Included (Scale, £449/mo) | Pay-per-signal credits |
| A/B testing | ||
| CRM integrations | HubSpot | HubSpot, Salesforce, Pipedrive |
| Full autopilot mode | Manual steps required | |
| Meeting booking included | ||
| Pricing model | Flat per workspace | Per user per month |
| 3-person team monthly cost | ~£149 flat | ~£261/mo base plan only |
Where Lemlist wins
Lemlist is a mature, well-documented platform used by 20,000 sales teams. Its built-in 600M+ lead database, deep CRM integrations (HubSpot, Salesforce, Pipedrive), and WhatsApp sequencing make it a strong choice for teams with dedicated SDRs who want full control over every sequence step. If your sales team already owns the outreach process and wants powerful tools to execute it, Lemlist delivers.
Where Novar wins
Most UK SMBs and agency founders don't have a sales team sitting idle waiting for prospects to research. Everyone is doing three jobs at once. Novar is built for that reality. It handles everything before the conversation - finding the right prospects, researching them individually, writing personalised outreach, calling warm leads, and booking the meeting in your calendar. By the time you or your team show up, the hard work is already done. You focus on the conversation that closes the deal.
Novar IQ also learns from every campaign, getting sharper on what gets replies with your specific ICP over time. And at £149 flat per workspace, a three-person team pays less than two Lemlist seats.
Who should pick which
If your team wants to own and manage every step of the outreach process, Lemlist gives them excellent tools to do it. If you want your team focused entirely on closing - and a system that handles everything else automatically - that's what Novar is built for. Less time prospecting. More time in conversations that matter.
A different kind of company
Most outreach tools are backed by venture capital or institutional investors. That's not a criticism - it's just a fact that shapes how they operate. They need to grow at a specific rate to meet investor expectations, which means sales targets, advertising spend, and pricing structures that have to recover those costs somewhere along the line.
Novar is bootstrapped. We have no investors to satisfy and no growth targets imposed on us from outside. What we do have is a straightforward goal: build a product that covers 100% of what you need, respond to support requests and feature requests faster than you'd expect, and keep costs down so the pricing stays honest.
We don't grow through advertising campaigns. We grow because customers recommend us. That means every product decision is made with one question in mind: does this make the product better for the people using it?
If that sounds like the kind of company you want to work with, the trial is free and there's no card required.
The real cost of Lemlist
What a realistic 3-person UK team actually pays when they need calling and intent signals.
Per-user pricing - cost grows with your team
Flat pricing - same cost regardless of team size
Flat pricing - same cost regardless of team size
Lemlist equivalent for a 10-person team would be ~£870/mo.
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Start your free 14-day trialLemlist pricing shown at yearly rate as of April 2026 as displayed to UK visitors. Add-on costs estimated. Always verify current pricing at lemlist.com before purchasing.