How Novar compares
Most AI SDR tools cost thousands per month and still don't book meetings for you. Novar runs the entire pipeline for a fraction of the price.
Novar vs AI SDR platforms
Prices are approximate. Enterprise plans often require custom quotes.
| Feature | Novar Pro £149/mo | AiSDR $900/mo | Artisan Ava $2,400+/mo | 11x Alice $5,000+/mo | Agent Frank $499/mo |
|---|---|---|---|---|---|
| AI prospect discovery | |||||
| Deep research with web search | Limited | ||||
| ICP scoring engine | |||||
| Contact enrichment | Built-in DB | Built-in DB | Built-in DB | ||
| Personalised email sequences | |||||
| Concept decks per prospect | |||||
| AI voice calls | Phone (Julian) | ||||
| AI reply handler | Basic | ||||
| Meeting briefs | |||||
| Meeting transcription | |||||
| AI learning loop | Limited | ||||
| LinkedIn outreach | |||||
| Full autopilot mode | Partial | ||||
| ROI dashboard | |||||
| Website scan onboarding | |||||
| Email warmup included | Pro+ | ||||
| Multi-tenant (agencies) | |||||
| Annual cost | ~£1,800 | ~$10,800 | ~$28,800+ | ~$60,000+ | ~$6,000 |
* Competitor features and pricing based on publicly available information as of early 2026. Always verify on their websites before buying.
Novar vs outreach tools
Cold email platforms automate sending. Novar automates the entire pipeline.
| Feature | Novar Pro £149/mo | Lemlist £87+/user/mo | Instantly ~£47/mo | Apollo £49/user/mo | Smartlead ~£39/mo |
|---|---|---|---|---|---|
| Deep AI research + ICP scoring | partial | partial | |||
| Email written per company | partial | ||||
| AI learning loop | |||||
| Lead list hygiene | partial | partial | |||
| Email warming included | |||||
| Voice calls | Add-on | ||||
| LinkedIn outreach | |||||
| A/B testing | Basic | ||||
| Pricing model | Flat | Per user | Flat | Per user | Flat |
| Monthly cost | ~£149/mo | ~£87+/user | ~£47/mo | ~£49+/user | ~£39/mo |
* Lemlist pricing shown at yearly rate. A 5-person team on Lemlist Multichannel Expert pays approximately £435 per month. Novar Pro is £149 per month regardless of team size. Feature data based on publicly available information as of March 2026.
What it costs to do this yourself
Building this stack manually works - but it takes 15-20 hours a week and costs more than Novar.
Plus 15-20 hours of your time every week.
Costs less than the tools alone. Books the meetings for you.
What makes Novar different
Three things that most tools in this space either don't do or charge enterprise pricing for.
Research-first outreach
Every prospect gets emails built around their specific business - what they do, where they're falling short, and why you're relevant. Not templates. That's what gets replies.
AI voice agent
When prospects engage, the AI calls them with a natural voice, knows their brand, and books meetings. No other tool under $5,000/mo does this. Most just send more emails.
Full autopilot
Discover, research, score, email, call, book. Every day. Automatically. Set your approval threshold and daily limits. Check in once a week - or less.
Detailed comparisons
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